NEWSLETTER |
Director: Lajos Koltai (Academy Award-nominee)
Writing Credits: Michael Cunningham (The Hours)
Novel by: Susan Minot
Cast: Meryl Streep, Claire Danes, Toni Collette, Vanessa Redgrave, Natasha Richardson, Dame Eileen Atkins, Glenn Close, Mamie Gummer, Patrick Wilson, Hugh Dancy
Cert: 12A
Running Time: 117 minutes
Format: 35mm
Website: http://www.iconmovies.co.uk/evening/
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Dear Exhibitor,
This edition will be focusing on our next release, EVENING, in cinemas from September 21.
EVENING is based on the best-selling novel by Susan Minot and adapted by Minot and Michael Cunningham (The Hours) and boasts a stellar castthat includes Meryl Streep, Claire Danes, Toni Collette, Vanessa Redgrave, Patrick Wilson, Hugh Dancy, Natasha Richardson, Dame Eileen Atkins, newcomer Mamie Gummer and Glenn Close!
Early Publicity breaks include a live interview with Hugh Dancy on GMTV that broadcast on Friday 30th August and a large piece written by Ken Russell in THE TIMES that also ran on Friday 30th August, featuring a large picture of Meryl Streep and Vanessa Redgrave.
National promotional activities include tie-ins with Warner’s Spa Hotels, Sequence Homes Estate Agents, Flowers Direct and London based Top Table, a National Radio campaign and high profile Ads in the National Press.
The trailer has been playing with titles such as ‘Knocked Up’, ‘Hairspray’, ‘License To Wed’, ‘Evan Almighty’, ‘No Reservations’, ‘Two Days in Paris’ and ‘Run Fat Boy Run’ previews.
We look forward to discussing this film with you shortly.
Best wishes,
Steve, Jeremy & Claire
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Synopsis:
As Ann Grant (Redgrave) nears the end of her life, she confesses to her daughters (Collette and Richardson) the story of a weekend 50 years earlier when she met the one true love of her life. In those two days of passion, Ann (played as a young woman by Danes) learns that the choices we make often lead to unspeakable joys and even to unbearable tragedies, but always to the twists of fate that shape the story of our lives. As the daughters piece together this extraordinary story of their mother’s past and present, it brings them all together in a way none of them could ever have imagined.
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MARKETING ACTIVITY
National & Regional Press Advertisements
| NATIONAL: |
REGIONAL: |
THE DAILY TELEGRAPH:
Full Page Colour Ad runs 15th Sept
THE TIMES:
Full Page Colour Ad runs 15th Sept
MAIL ON SUNDAY:
Colour Ad runs 16th Sept
SUNDAY TELEGRAPH:
Full Page Colour Ad runs 16th Sept
SUNDAY TIMES:
Full Page Colour Ad runs 16th Sept
THE TIMES:
Colour Ad runs 19th Sept
THE DAILY TELEGRAPH:
Colour Ad runs 20th Sept
THE DAILY MAIL:
Colour Ad runs 20th Sept |
EVENING STANDARD:
Colour Ad runs 21st Sept
WHAT’S ON STAGE:
Full Page Colour Ad |
Magazine Advertisements:
| Magazine |
HELLO MAGAZINE: Full Page Colour Ad runs 12th Sept
SAGA MAGAZINE: Full Page Colour Ad runs 21st Sept
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Radio Advertising:
• SAGA FM: National campaign featuring 30 sec spots from 17th Sept
• CLASSIC FM (London): Campaign featuring 30 sec spots from 17th Sept
Promotions:
• WHAT’S ON STAGE MAGAZINE & THEATRE TICKETS: The leading magazine sold around the West End and given out free with each programme in Andrew Lloyd Webber's Theatres. Promotion details include:
• 25,000 leaflets sent out with WHAT’S ON STAGE. Campaign runs w/c 3rd Sept x 5 weeks
• 15,000 leaflets inserted into Programmes with shows such as ‘The Sound of Music’, ‘Mary Poppins’ & ‘Mamma Mia’. Campaign runs w/c 3rd Sept x 4 weeks
• Full Page Colour Advert placed in 31st Aug magazine issue
• Online: www.whatsonstage.com activity includes Newsletter Advert (live 18th Sept), Competition Email (live 21st Sept) and Website Banner (live w/c 10th Sept x 4 weeks)
• WARNER’S SPA HOTELS: National promotion with EVENING tent cards and branded Room Service Menus placed in all bedrooms within their 13 Hotels. Promotion runs 7th Sept – 1st Oct
• SEQUENCE HOMES: National promotion within their 350 stores that includes press ads in their free property newspapers and email featuring competition with holiday prize giveaway to their database. Promotion runs 7th Sept – 12th Oct
• CHAMPNEYS or AQUA SANA SPAS: Posters and Postcards placed in all Spa Hotels as well as branded Receipt Holders stapled to all receipts given during promotional period
Sequence Homes Promotion within 320 Stores Nationwide: |
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Online:
• FLOWERS DIRECT: Online banners and competition page arranged. Live from next week
• GLAMOUR MAGAZINE: Online competition runs 17th – 23rd Sept
• TOP TABLE: Website banner with competition & newsletter will be sent next week to their 450,000 users
• BORDERS: Website banner with competition page
PUBLICITY ACTIVITY:
TV
• GMTV: Hugh Dancy completed a live interview with Kate Garraway & Ben Shepherd, broadcast 30th Aug
• SKY MOVIES: Interviews with key cast (Natasha Richardson, Claire Danes, Hugh Dancy & Mamie Gummer) to be broadcast across various Sky Movie Channels - Week of Release
• BBC NEWS: Entertainment News to broadcast interviews with Natasha Richardson, Claire Danes,
Hugh Dancy & Mamie Gummer across BBC News 24 and possibly BBC1 - Week of Release
• C4 RICHARD & JUDY (TBC): We’re in discussions with the RICHARD & JUDY show for the film to feature on their Film Club. This would include clips shown on the Fri 14th Sept show and then a five minute item would be broadcast on the Day of Release and include several more film clips.
RADIO:
• BBC RADIO ONE: Hugh Dancy interview on Entertainment News. Will broadcast Week of Release
• BBC RADIO FIVE: Interview with Hugh Dancy on Up All Night, will broadcast Week of Release
• BBC RADIO SCOTLAND: Hugh Dancy interview for Radio Café programme.
Will broadcast Week of Release
• BBC RADIO 6: Interview with Hugh Dancy, will broadcast Week of Release
• BBC ASIAN NETWORK: Interview with Hugh Dancy, will run Week of Release
• BBC RADIO ULSTER: Hugh Dancy interview to run Week of Release
PRINT:
• THE TIMES: large piece written by Ken Russell on EVENING ran 30th Aug, with large still of Vanessa Redgrave & Meryl Streep
• THE DAILY MAIL: Interview with Claire Danes within the Female/Lifestyle section, will run 17th Sept
• THE SUNDAY EXPRESS: Interview with Natasha Richardson, will run 16th Sept
• THE INDEPENDENT: Interview with Hugh Dancy, to run Week of Release
• MAIL ON SUNDAY (YOU MAGAZINE): Interview with Mamie Gummer, run date TBC
• THE TIMES: Interview with Michael Cunningham and Susan Minot within Saturday’s Book section,
run date TBC
• THE LONDON PAPER: Interview with Hugh Dancy, will run Week of Release
• IRISH TIMES: Interview with Michael Cunningham, run date TBC
THE TIMES ARTICLE WRITTEN BY KEN RUSSELL: |
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REGIONAL PRESS:
Material distributed to 400+ Regional Newspapers
MAGAZINES:
• GLAMOUR: Feature on hot talent featuring Hugh Dancy will run in Oct issue
• GRAZIA: Hugh Dancy feature to run Week of Release
Reviews will run across all Women’s Weekly Magazines including the following key publications:
• NOW
• MARIE CLAIRE
• IN STYLE
• REVEAL
• SHE
• GOOD HOUSEKEEPING
• EASY LIVING
Plus:
• SAGA MAGAZINE
• GAY TIMES
TRAILER:
The trailer was placed exclusively on HELLO Magazine’s website last week and will go wide to all other sites this week
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Key Press Quotes To Date:
“Worth seeing for the powerhouse of talent alone...
These legendary women give a master class in screen acting”.
SHE**** (4 stars)
'A beautifully heart-wrenching tear jerker with an outstanding cast and wonderful performances
IN STYLE
'The most stunning cast of gifted actresses one can recall'
David Gritten,
SAGA MAGAZINE
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Watch Out For…
30 DAYS OF NIGHT
(PREVIEWS OCT 31 & OPENS NOV 1)
Josh Hartnett, Melissa George, Ben Foster
Look out for activity on our forthcoming
Halloween release of 30 DAYS OF NIGHT.
The film will preview on 31st Oct and opens
on 1st Nov.
The trailer was played at the opening night
of FrightFest as well placed exclusively on MSN
last week, before it is seeded to all outlets
this week.
Synopsis:
Set in the isolated town of Barrow, Alaska, in the extreme Northern Hemisphere, which is plunged into complete darkness annually for an entire month. When most of the inhabitants head south for the winter, a mysterious group of strangers appear: bloodthirsty vampires, ready to take advantage of the uninterrupted darkness to feed on the town's residents. As the night wears on, Barrow's Sheriff Eben (Josh Hartnett), his estranged wife Stella (Melissa George), and an ever-shrinking group of survivors must do anything they can to last until daylight.
Trailer:
Click here to watch:
http://www.iconmovies.co.uk/30daysofnight/ |
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To book or discuss any of our films, please contact us on 020 8492 6340
For further film information please visit: www.iconmovies.co.uk
All details are correct at the time of this mail out
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